PA Farm News
February 1, 2008
All Aboard for a ‘Sent-sational’ Good Time
PHILADELPHIA -- Mid-Atlantic Dairy Association partnered with Pizza Hut® and the National Aquarium in Baltimore to promote milk during the 4D Immersion Theater Grand Opening in December, which included a special showing of the holiday classic, The Polar Express™.
During the 12-minute version of the movie, viewers experienced the magic of 4D technology sensory effects by touching snowflakes, feeling the roar of the steam engine, and coming face to face with Santa Claus, while the aroma of hot chocolate milk filled the air.
Dairy farmers’ checkoff dollars were hard at work as Mid-Atlantic Dairy Association was on-site Dec. 8, to tout the health benefits of dairy and sample more than 2,000 peppermint milk steamers to the aquarium’s 7,000 plus patrons. Pizza Hut customers who purchased milk with a Pizza Hut Kids Meal received a $3 off coupon for admission to the aquarium during this special promotion.
“We are pleased to work with foodservice partners like Pizza Hut to drive dairy sales in our key markets,” said John Chrisman, vice president of marketing for Mid-Atlantic Dairy Association. “Our retail promotions help enhance dairy farmers’ contributions to the checkoff program.”
Mid-Atlantic Dairy Association is the local planning and management organization funded by dairy farmer checkoff dollars. It works closely with Dairy Management Inc. ™ and is responsible for increasing demand for U.S.-produced dairy products on behalf of local dairy farmers. For more information, visit www.dairyspot.com.
PHILADELPHIA -- Mid-Atlantic Dairy Association partnered with Pizza Hut® and the National Aquarium in Baltimore to promote milk during the 4D Immersion Theater Grand Opening in December, which included a special showing of the holiday classic, The Polar Express™.
During the 12-minute version of the movie, viewers experienced the magic of 4D technology sensory effects by touching snowflakes, feeling the roar of the steam engine, and coming face to face with Santa Claus, while the aroma of hot chocolate milk filled the air.
Dairy farmers’ checkoff dollars were hard at work as Mid-Atlantic Dairy Association was on-site Dec. 8, to tout the health benefits of dairy and sample more than 2,000 peppermint milk steamers to the aquarium’s 7,000 plus patrons. Pizza Hut customers who purchased milk with a Pizza Hut Kids Meal received a $3 off coupon for admission to the aquarium during this special promotion.
“We are pleased to work with foodservice partners like Pizza Hut to drive dairy sales in our key markets,” said John Chrisman, vice president of marketing for Mid-Atlantic Dairy Association. “Our retail promotions help enhance dairy farmers’ contributions to the checkoff program.”
Mid-Atlantic Dairy Association is the local planning and management organization funded by dairy farmer checkoff dollars. It works closely with Dairy Management Inc. ™ and is responsible for increasing demand for U.S.-produced dairy products on behalf of local dairy farmers. For more information, visit www.dairyspot.com.
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