PA Farm News
August 16, 2008
Mid-Atlantic Dairy Association Welcomes New Staff
PHILADELPHIA — Mid-Atlantic Dairy Association recently hired Linda Amraen, Thomas Celi, Karen Plansinis and Jill Stankiewicz to execute dairy marketing and promotion programs throughout the Mid-Atlantic region.
“Our success in building demand for and sales of milk and dairy products lies in a talented staff to execute our programs,” said Patricia Purcell, chief executive officer of Mid-Atlantic Dairy Association. “Linda, Tom, Karen and Jill each contribute unique skills that enhance our efforts to market milk on behalf of dairy farmers.”
As school marketing managers, Linda Amraen and Tom Celi work with schools to implement the New Look of School Milk, a program that features milk in 8-ounce plastic bottles, and institute recycling and dairy vending programs. They are resources for teachers, school nurses and school district foodservice directors, supplying them with nutrition education and dairy promotion programming.
Amraen (pictured at right) works with schools in northern Virginia and Washington, D.C. With more than 10 years in foodservice management, Amraen has run successful programs for Aramark Corporation, Mendham School District in New Jersey and Shriners Hospital for Children in Chicago. Amraen holds degrees in nutrition and dietetics and business administration from University of Illinois. She resides in Fairfax, Va., with her husband John and two daughters.
With a strong background in sales and customer service, Celi (pictured at left) helps foodservice directors in southern New Jersey implement National Dairy Council® programs. He worked for nearly 20 years at AT&T and most recently was sales supervisor at Harte-Hanks where he sold Apple computers and supervised a 24-member team. A graduate of Rowan University with a bachelor’s degree in sociology, Celi resides in Burlington, N.J., and has two children.
Registered Dietitian Karen Plansinis (pictured at right) joins Mid-Atlantic Dairy Association with nearly 30 years of experience in nutrition education. As a nutrition communications manager, Plansinis is responsible for nutrition and health-related communications in the Johnstown, Altoona and Pittsburgh media markets. She manages relationships with health professional organizations in Pennsylvania, such as the Pennsylvania Academy of Family Physicians and the Women, Infants and Children program.
Plansinis received a bachelor’s degree from The Pennsylvania State University and a master’s degree in food and nutrition from Indiana University of Pennsylvania. She is a member of the American Dietetic Association and is certified by the National Strength and Condition Association and the American College of Sports Medicine. A resident of Kittanning, Plansinis and her husband Don have six sons.
Jill Stankiewicz (pictured at left) is a regional marketing manager, working with key retail accounts on national and regional execution of initiatives to maximize dairy sales. Stankiewicz previously worked for McCormick and Company as a food technologist and technical project manager where she managed new product launches, analyzed sales data, and followed consumer trends.
Stankiewicz is a food science graduate of the University of Delaware and will graduate this year with a master’s in food marketing from St. Joseph’s University in Philadelphia. She lives in Baltimore.
Mid-Atlantic Dairy Association is the local planning and management organization funded by dairy farmer checkoff dollars. It works closely with Dairy Management Inc.™ and is responsible for increasing demand for U.S.-produced dairy products on behalf of local dairy farmers. For more information, visit www.dairyspot.com.
PHILADELPHIA — Mid-Atlantic Dairy Association recently hired Linda Amraen, Thomas Celi, Karen Plansinis and Jill Stankiewicz to execute dairy marketing and promotion programs throughout the Mid-Atlantic region.
“Our success in building demand for and sales of milk and dairy products lies in a talented staff to execute our programs,” said Patricia Purcell, chief executive officer of Mid-Atlantic Dairy Association. “Linda, Tom, Karen and Jill each contribute unique skills that enhance our efforts to market milk on behalf of dairy farmers.”
As school marketing managers, Linda Amraen and Tom Celi work with schools to implement the New Look of School Milk, a program that features milk in 8-ounce plastic bottles, and institute recycling and dairy vending programs. They are resources for teachers, school nurses and school district foodservice directors, supplying them with nutrition education and dairy promotion programming.
Amraen (pictured at right) works with schools in northern Virginia and Washington, D.C. With more than 10 years in foodservice management, Amraen has run successful programs for Aramark Corporation, Mendham School District in New Jersey and Shriners Hospital for Children in Chicago. Amraen holds degrees in nutrition and dietetics and business administration from University of Illinois. She resides in Fairfax, Va., with her husband John and two daughters.
With a strong background in sales and customer service, Celi (pictured at left) helps foodservice directors in southern New Jersey implement National Dairy Council® programs. He worked for nearly 20 years at AT&T and most recently was sales supervisor at Harte-Hanks where he sold Apple computers and supervised a 24-member team. A graduate of Rowan University with a bachelor’s degree in sociology, Celi resides in Burlington, N.J., and has two children.
Registered Dietitian Karen Plansinis (pictured at right) joins Mid-Atlantic Dairy Association with nearly 30 years of experience in nutrition education. As a nutrition communications manager, Plansinis is responsible for nutrition and health-related communications in the Johnstown, Altoona and Pittsburgh media markets. She manages relationships with health professional organizations in Pennsylvania, such as the Pennsylvania Academy of Family Physicians and the Women, Infants and Children program.
Plansinis received a bachelor’s degree from The Pennsylvania State University and a master’s degree in food and nutrition from Indiana University of Pennsylvania. She is a member of the American Dietetic Association and is certified by the National Strength and Condition Association and the American College of Sports Medicine. A resident of Kittanning, Plansinis and her husband Don have six sons.
Jill Stankiewicz (pictured at left) is a regional marketing manager, working with key retail accounts on national and regional execution of initiatives to maximize dairy sales. Stankiewicz previously worked for McCormick and Company as a food technologist and technical project manager where she managed new product launches, analyzed sales data, and followed consumer trends.
Stankiewicz is a food science graduate of the University of Delaware and will graduate this year with a master’s in food marketing from St. Joseph’s University in Philadelphia. She lives in Baltimore.
Mid-Atlantic Dairy Association is the local planning and management organization funded by dairy farmer checkoff dollars. It works closely with Dairy Management Inc.™ and is responsible for increasing demand for U.S.-produced dairy products on behalf of local dairy farmers. For more information, visit www.dairyspot.com.
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